Keyword Research on SEO: Is Decisive?
What is a keyword? And why do the keyword is considered to be an important part of SEO?
Well, Keyword is a simple key-word, which are niche words used for prioritizing the ranking of websites.
In general, keywords are an important part of SEO, where SEO is optimizing the search for a positive result. people over internet search millions of information at a time, the Search engine analyzes the user query and provide information according to it. The need for the proper result is always a key term when it comes to both ends as decades cross the complexity of satisfaction became below a point.
SEO is used by Digital marketing service providers to analyze the website, collect the necessary keyword and use it to make the website gets high traffic.
Keywords are considered to be an important part of SEO because in particular, a website contains a particular type of keyword which is called a niche word, which makes customer land on our product/website rather than looking for different competitor pages. The right SEO keyword makes the SEO process easy.
WHERE MISTAKE HAPPENS?
When it comes to SEO keyword research there are 2 mistakes that people do,
- Selecting the most popular keywords.
- Not updating the keyword list once the research is done.
Keyword research is an iterative process where trial and error happen but it expands at a constant time, so the keywords must be changed after a while to sustain on providing better service. The algorithm to optimize the search gets updated so not updated keywords get pulled on ranking.
Selecting the most popular keyword, is a confusing term, a user uses 40% of the keyword as the most popular word but the competitor also uses the same type of keyword, so selecting keyword is an important task of SEO keyword research.
Types of Keywords
These are some important types of keyword types used in SEO.
1 Short-tail Keyword
Short-tail keywords are short and most popular keywords which are of one or two words by the maximum. The short-tail is used for basic analyzing because it is a broad keyword that focuses on something common for every website.
Eg: when a person searches for technology on the Internet, there are more categories of technology but it doesn’t specify the exact search.
This helps search engines to understand that a particular keyword is used more time on the website.
2 Long-tail Keyword
Long-tail keywords are lengthier of more than 3 words and these are the most popular type of keyword. The search volume is very low and less competitive. Every website will have these particular sets of keywords which helps the website to rank higher with a unique keyword.
3 Location-based SEO
Location-based or Geo-Targeted SEO, which is when a user searches particular information on a particular place the result depends on the location. The information of search is much narrow or location based on mobile and wider on Computers. SEO believes that GEO based keywords attract local customers.
Eg: searching for a restaurant on mobile provides more nearest places than searching on a computer.
Whereas, GEO based SEO have ow search volumes and provide more traffic to websites.
4 LSI Keyword
LSI is Latent Semantic Indexing is a type of keyword analyzing program which is used to analyze synonym of given particular word. The algorithm uses some method to analyze the given word and find a related synonym for the word.
Eg: when the keyword is technology, LSI uses the word like Computer technology, Digital technology, etc.
These types of keywords mostly match with content and provide better search results.